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Theory: Apple is “Pulling a Wii” With iPhone 3G Stock

Started by Daniel Miessler · 7 months ago

I think Apple could put out enough iPhones to maintain stock in Apple and AT&T stores, but they’re choosing not to. They’re pulling a Wii.

I think a big part of the allure of the Wii was the fact that you couldn’t find one for months. It&%2 ... Continue reading »

4 comments

  • I'm not so sure. Remember, this was a world-wide launch.

  • A year of the Wii launch, it took a concerted effort that took a few weeks to find a Wii. When I grabbed mine it was the last in stock. It was about six months after that that I finally started to see them in stores when I wasn't specifically hunting them down.

  • My own guess is that once Apple had everything ready, they cranked up production and then got to the point that there were enough units to satisfy a good chunk of the demand (and be able to claim one million units sold the first weekend). Beyond that, there was no benefit to their waiting for additional stock to be ready and CERTAINLY no benefit to their cellular partners around the world (or the app makers).


    Think of all the additional games Nintendo could have sold if they had more Wii units out there sooner. There's SERIOUS money in the games.


    I just don't buy that these are anything more than wanting to get the product in the hands of excited customers as soon as possible and not waiting for the stockpile to build to fully satisfy the expected (or hoped for) demand.

  • I think Apple could put out enough iPhones to maintain stock in Apple...........................

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