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It certainly helps to have a unique name. My coworker, David Smith, is unlikely to get much use out of this.
He can still search for his website at least. And if he doesn't have one he probably isn't searching for his name online anyway. :)
You should also check out FaveBot.com — it can track keywords / phrases in podcasts, videos, blog posts, news articles, (new) books, etc. Plus it can find local events matching your keywords. You can track your output (results) on the site or via RSS feeds.