DISQUS

dmiessler.com | grep understanding: The iPhone Will Dominate, But Not Because Of Features/Functionality

  • Kent Larsson · 2 years ago
    I think it will sell mostly due to massive marketing. Partly in the form of hype Apple created. But of course, I'm also sure it will be a very polished product.
  • Ponteilla · 2 years ago
    That's so true. I do have an iPod but I'd advice people who want to buy one to look around the market before. Though, I'm now addicted to that expensive crap.
  • CarlM · 2 years ago
    Apple will continue to dominate because they UNDERSTAND ease of use. And, they are not content with the current state of the art. They continue to PUSH forward. Take a look:

    http://gizmodo.com/gadgets/apple/next-gen-ipod-...
  • arikb · 2 years ago
    That special something is Apple's marketing machine.

    -- Arik
  • Daniel Miessler · 2 years ago
    Marketing makes people want one, but it doesn't impress people once they already have it and are comparing it to other models with more features.
  • Jason · 2 years ago
    Its the brainwashing that makes you satisfied with the crap.
  • CarlM · 2 years ago
    I remember my first encounter with an iPod. I was in the Apple store in NYC (several years ago, but not so early in the iPod craze). I was curious whether the click wheel was easy to use (it didn't seem to me that it would be from the descriptions I'd seen). I was amazed. The interface was NATURAL. Not just easy to use ... NATURAL. There is a difference. I was EXPECTING a clumsy interface. I had not been brainwashed. What I saw was great.

    Still, I didn't get an iPod until podcasts came out. That was the killer-ap for me.
  • David · 2 years ago
    >> "Marketing makes people want one, but it doesn’t impress people once they already have it and are comparing it to other models with more features."

    Except that, for the most part, people aren't comparing it to the other models (or rather, makes). They set out 'to buy an iPod', without ever having a clue what alternatives are available, because the market visibility of those alternatives isn't high enough.