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Convince me that you didn't get this watch in part simply because it was a ROLEX (ie: for the name itself ... not for what you claim the name implies, but for the NAME itself).
... PS ... I still think that the iPhone (ApplePhone?) is a nifty gadget and wouldn't mind having one (I bet it keeps pretty good time too). So, I understand liking gadgets for their functionality.
The looks for me are magnified by the fact that it's a Rolex. And when I say that I mean what goes into the process of making one. The fact that it's one piece of steel, must be tested for a certain amount of time in various atmospheric pressures, the fact that it's COSC certified while being automatic and not quartz, etc.
So to me it's about the look of the watch combined with the quality. If the name on the watch was Tag or Movado, then I would be writing about those instead. But for 10 years I've been eying this exact model of this exact brand. The whole time studying the engineering process, how they're made, etc. So it's been a process...a long process...one that finally culminated in me having one.
So to say that the Rolex name means nothing to me is crazy -- it clearly does, but not because of how it sounds. It's because of what it "means". Hopefully that makes some sense.