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Arthur
Perhaps you are more anti-military than I am (though I must admit that this would surprise me a bit), but your gripe here SEEMS to be with the military and its killing. The web site is marketing to military personnel. Who am I to judge what sort of imagery or word choice is best suited to attract the attention of that audience? "Equipping" meant something to me when I read it on your image: I envisioned the supplying of armament. But, this is NOT what this group equips the soldiers with. They equip them with religion .. perhaps with a moral center.
Before you jump on me, you know that I do NOT believe that religion is a necessary component to morality. You should be willing to admit however that there are people for whom religion gives a focus and motivation to keep to that moral center even in times of distress.
Anyway, after reading through the pages on the website, I don't see the disaster that your comments led me to expect. Is the image that you supplied disturbing? Yes. Is the name "Force Ministries" disturbing? Yes .. until I realized that it seems to mean little more than "a ministry for the armed forces." Is the use of the term "Equip" misleading? Well, I misunderstood what it meant, but it's a perfectly good use of the word.
When I saw this, I anticipated that it was going to be on the order of "Jesus Camp" (which is frightening). This isn't.
I have no problem with labeling hatemongers as hatemongers or extremists as extremists, but I take issue with people using their own preconceived notions to condemn others. Follow the evidence, don't invent it.
Basically, this screams of a "soldiers for God" slant, and this is the type of rhetoric that's likely to be employed behind closed doors, despite what they may be putting forth in the touchy-feely part of their site.
I (we) could be wrong about this, but I know from personal experience that many of these types exist in the Military, and this site is showing all of the signs of being a typical instance of the behavior.